So, your subheaders should reflect the content in the body and include high-intent keywords. When you use the right keywords, meaning the ones your target audience is using, you have a much higher chance of ranking on the SERP.
An SEO blog post and article writer possesses a variety of skills and expertise that are essential to creating high-quality, SEO-friendly content. Some of the key skills and expertise include:
Google and the rest of the search engines are getting better all the time at spotting top-tier content that will satisfy its users. They definitely know the difference between stilted, keyword-stuffed content designed to manipulate search bots and genuine, natural-sounding content written for people.
You have to know how to perform keyword research and how to pick the best keywords for the content you’re writing.
Once you’ve done that, be sure to include part of the question in your answer. Using the example above, you would start the paragraph with the following: "To take a screenshot on your MacBook, here are the steps…"
Keyword research is the process of identifying the search terms and phrases that your target audience is using to find information related to your business. An SEO blog post and article writer will conduct thorough keyword research to identify the best keywords and phrases to target in your content.
Every piece of content needs meta tags and a meta description. This allows search engines to display a short description of the content you created.
The average salary of an SEO copywriter is around $49,000 a year. Keep in mind, however, that this is for salaried positions, not just freelancers. Depending on where you live, what types of services you provide, and whether or not you freelance or simply work for a single company, your average salary might be different.
Originality is key when it comes to creating SEO writing that really pops and keeps your readers engaged, but so is a proper understanding of best SEO writing practices. Here are a few timeless examples to keep in mind.
A 2020 Search Engine Journal study found that the clickthrough rate for websites in position one on the search engine results page (SERP)is 25%. This number drops drastically to 15% for websites in position two and then down to 2.5% for websites in position 10. When you get to page two of Google, that number gets even lower.
Even if you have an in-house staff or a team of talented freelancers to help you with the daunting task of filling your website with amazing SEO writing, it’s still important to understand the basics yourself. Thankfully, learning the ropes isn’t as complicated as it might seem to many beginners. Here are some tips to get you started.
Optimizing content for search engines involves a variety of techniques, including using the target keywords in the title, meta description, header tags, and throughout the content. An SEO blog post and article writer will use their expertise to optimize the content they create, ensuring that it is easily discoverable by search engines and ranks well in search engine results pages (SERPs).
One common mistake many new to SEO writing make is over-focusing on what they think the search engines want to see. What you should be doing is writing with the needs of your human readers in mind.
An SEO blog post and article writer must have a deep understanding of SEO best practices, including keyword research, on-page optimization, and content marketing. They must keep up with the latest trends and updates in the SEO world to ensure that the content they create is optimized for search engines.