An SEO blog post and article writer must have strong analytics skills to measure the performance of the content they create. They must be able to use tools like Google Analytics to track traffic, engagement, and other metrics to identify areas for improvement and optimize their content accordingly.
Remember, the point is to reach your target audience wherever they might be open to meeting you, and they’re definitely hanging out on social media.
The biggest concern and objective with SEO writing is naturally going to be search engine visibility. But don’t underestimate the sheer momentum social media can give your posts, as well.
By creating content that is informative and valuable for readers, an SEO blog post and article writer can help to drive conversions. This is because the content they create can help to educate and inform users, leading them to take action and become customers.
Each piece of SEO writing you produce for your site needs to be able to stand out in a veritable sea of other options. That said, your title is the first taste a potential reader has regarding an individual piece of content. It’s crucial that you make yours count in all the right ways.
They tweak their search algorithm regularly so that the best-quality pages get ranked more highly. Google is concerned about wanting the search engine to be as effective as possible.
So always write with your human readers in mind. Yes, part of this is about using keywords naturally and sparingly. But it’s also about varying your content to please your audience. For example, aim to post a good mix of promotional content, informative articles, industry news, and more.
SEO is a constantly evolving field, so you need to ensure that you are staying on top of trends and best practices. The same tactics that served SEO writers well three years ago aren’t the ones you use today or that you will use three years in the future. Subscribing to publications, watching Google updates and events, and monitoring trends will help you stay ahead of the curve.
An SEO blog post and article writer must have a deep understanding of user intent, which is the reason behind a user's search query. By understanding user intent, an SEO blog post and article writer can create content that provides value and answers the user's query, which can help to improve the content's search engine ranking.
If the keyword for which you want to capture the featured snippet requires a definition, write an answer that’s no more than 58 words.
This means that if your website is not on the first page, there’s a small chance consumers will find your website organically. Fewer visits to your site mean fewer opportunities to generate leads, and ultimately, revenue.
Attention to detail is crucial when creating SEO-friendly content. An SEO blog post and article writer must be meticulous when it comes to keyword research, content creation, and optimization, ensuring that every aspect of the content is optimized for search engines and provides value for readers.
By hiring an SEO blog post and article writer, you can improve your website's search engine ranking, increase website traffic, establish your business as a thought leader, drive conversions, and save time and resources. If you're looking to succeed in the online space, working with an SEO blog post and article writer is essential.
As a freelancer, you have no guarantee of income, which might mean that you struggle to find work and don’t have a reliable paycheck. You also have to be able to manage client-facing tasks and have the ability to sell yourself and your services. This can make freelancing difficult for some people who are unfamiliar with these types of soft skills.